Beauty Brands Shine in Record Prime Day Sales

Amazon Prime Day 2026 was a beauty bonanza, but not because of the discounts. Shoppers came prepared, knowing what they wanted, and prestige brands like Armani and Tarte took the spotlight. Korean skincare brands made waves, and Medicube topped the charts in beauty searches. The event saw a record-breaking $26.4 billion in sales, but Amazon's growth slowed as competitors like Walmart and Target ran parallel sales. What does it mean for you? If you're hunting for beauty deals, knowing exactly what you want could save you time and money. With more retailers offering sales, it's a shopper's market—compare prices to get the best bang for your buck.